29 June 2021

Clear thinking made visible - the redefining of SMS Environmental core values

SMS Environmental Celebrates 20 Years of Business

SMS Environmental, a UK industry leading water hygiene services provider, celebrates its 20th anniversary since the inception of the company in 2001. This celebration marks two successful decades of innovation, growth, commitment and transparency to offer the very best water services to customers across the United Kingdom.

For the past 20 years, SMS has strived for excellence in the industry, providing UK businesses with quality services through the transformative application of competence. To replace traditional methods of building and facilities management, SMS developed Opuz, a unique full CAFM software solution which has been adapted and enhanced over the years in response to customers’ evolving business expectations and regulatory demands. Opuz is now a market leading certified system, used by a number of high profile companies and organisations across the UK.

John Sandford, CMIOSH Director for SMS Environmental reflected on the company’s 20th anniversary by saying, “We started this company with the intention of being the best in the industry. There was far too much being hidden and not enough focus on being open, honest and transparent. One of SMS’s core values is clarity, specifically the clarity of the information provided and the visibility of the work SMS carries out. Many companies claim to provide this, but at SMS we actually prove that we do, that’s just one thing that sets us apart from so many other companies in the industry”.

To celebrate 20 years of success, SMS announced the launch of its new brand identity by the introduction of a set of core values that signifies how they are committed to reducing client risk, supporting their understanding and giving reassurance on the basis of clear thinking, visibility of their actions, expertise and innovation. These values serve as an example to inspire, shape and influence the water hygiene industry and improve outcomes globally.

SMS Environmental Managing Director Gavin Harris

“The launch of our new brand values marks a new era at SMS that speaks to who we are as a company and is a direct reflection of the value we deliver to our clients- innovative, transparent, experts in what we do and industry leaders within our field” said Managing Director Gavin Harris. “We are proud that our brand will now illustrate how far SMS Environmental has come in its 20-year history. We’ve evolved from a small business with an office in Reading to a UK wide company with offices in Oxfordshire, Derby, Scotland and Wales, serving a wide range of clients with various needs”.

“We essentially developed the new SMS tagline “Clear Thinking Made Visible”, by focussing on what our clients had described as reasons for choosing and remaining with SMS Environmental as their service provider. The language demystifies the often complex nature of the work that SMS carries out and boils down into a few words the company's core beliefs” says Head of Communication & Brand Engagement, Lee Bainbrigge, “It says a lot about us and what we do, importantly, it signals to customers how we approach working with them as partners and how we do it.”

Core Values

‘CLEAR’ thinking encompasses SMS Environmental’s core values of Clarity, Leadership, Expertise and Accountability and reminds all employees that the Reassurance of the customer is reliant on achieving every one of these values at all times.

The launch celebrates the culture and innovation built over the company’s 20-year history. For more information on the SMS Brand Relaunch and 20th Anniversary, please continue to visit www.sms-environmental.co.uk for further updates throughout a month of celebrations.

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